Terms & Conditions

Terms & Conditions

Last Updated: [Insert Date]

Welcome to First Mention (“First Mention”, “we”, “us”, or “our”).

These Terms of Service govern your access to and use of the First Mention website and our Digital PR, media outreach, content, link-building, thought leadership and related services.

By accessing our website or engaging our services, you agree to these Terms of Service. If you do not agree with these Terms, please do not use our website or services.

1. About First Mention

First Mention provides Digital PR and related digital marketing services designed to help businesses improve their online visibility, media presence and digital authority.

Our services may include:

  • Digital PR strategy
  • Media outreach
  • Press coverage
  • PR campaigns
  • Content creation
  • Thought leadership
  • Expert positioning
  • Digital PR link building
  • Editorial link building
  • Brand mention campaigns
  • SEO-focused PR
  • Media research
  • Campaign reporting

The exact services provided to a client will be determined by the applicable proposal, quotation, service agreement or statement of work.

2. Use of Our Website

You may use the First Mention website for lawful purposes only.

You agree not to:

  • Use the website for unlawful activities
  • Attempt to gain unauthorised access to our systems
  • Introduce malicious software or code
  • Interfere with website functionality
  • Scrape or copy website content without permission
  • Impersonate another person or business
  • Submit false or misleading information
  • Use the website in a way that could damage First Mention or its users

We reserve the right to restrict or terminate access to the website where we reasonably believe these Terms have been violated.

3. Our Services

The scope of services will be agreed with each client before work begins.

Depending on the service, this may include:

  • Strategy development
  • Campaign research
  • Content development
  • Media list creation
  • Journalist outreach
  • Publication outreach
  • Follow-up communications
  • Link-building activity
  • Campaign monitoring
  • Performance reporting

Any services not included in the agreed scope may be subject to additional fees.

4. Digital PR and Media Coverage

Digital PR involves working with independent journalists, editors, publications and third-party websites.

Because these parties operate independently, First Mention cannot guarantee that a particular story, article, pitch or campaign will be published.

We do not guarantee:

  • Coverage in a specific publication
  • A specific number of media placements
  • A specific number of backlinks
  • A specific Domain Authority
  • A particular publication date
  • Specific search engine rankings
  • Specific website traffic
  • Specific leads or sales
  • Specific revenue
  • Any particular business outcome

Our role is to develop and execute an agreed strategy using professional and reasonable efforts.

5. SEO and Link-Building Results

Digital PR and link building can contribute to a website’s online visibility and SEO performance.

However, search engine rankings and organic traffic depend on numerous factors outside our control.

These may include:

  • Search engine algorithm changes
  • Competitor activity
  • Website technical issues
  • Website content
  • Search demand
  • Industry changes
  • Previous SEO activity
  • Search engine penalties
  • Third-party websites

Therefore, First Mention does not guarantee specific search rankings, organic traffic levels or SEO results.

6. Third-Party Publications

Some First Mention services involve third-party websites and publications.

Once content or coverage has been published, we cannot guarantee that third-party websites will:

  • Keep content online indefinitely
  • Maintain a particular backlink
  • Maintain the original wording
  • Keep an article in the same location
  • Avoid changing or updating an article
  • Continue to operate
  • Maintain the same domain authority or ranking

First Mention is not responsible for changes made by independent third-party publishers.

7. Client Responsibilities

Clients agree to provide accurate, complete and timely information necessary for us to perform the services.

This may include:

  • Company information
  • Product information
  • Brand information
  • Data
  • Research
  • Images
  • Expert information
  • Claims and statements
  • Website information
  • Approvals and feedback

Clients are responsible for ensuring that the information and materials they provide are accurate and lawful.

8. Client Content and Claims

Clients must not provide information that:

  • Is knowingly false or misleading
  • Infringes third-party intellectual property
  • Violates applicable laws
  • Contains fraudulent claims
  • Infringes another person’s privacy
  • Contains defamatory or unlawful material

First Mention may refuse to use content or information that we reasonably believe creates legal, ethical or reputational risk.

9. Content Approval

Where client approval is required, the client is responsible for reviewing content and providing feedback within the agreed timeframe.

Delays in providing information, approvals or feedback may affect campaign timelines.

Unless otherwise agreed in writing, First Mention is not responsible for delays caused by the client.

10. Content Creation

Where First Mention creates content for a client, the permitted use and ownership of that content will depend on the applicable service agreement.

First Mention may retain ownership of its pre-existing:

  • Templates
  • Frameworks
  • Methodologies
  • Processes
  • Strategies
  • Internal systems
  • Proprietary materials

Client-specific ownership or licensing arrangements will be set out in the applicable agreement where necessary.

11. Intellectual Property

All intellectual property belonging to First Mention, including our:

  • Website
  • Branding
  • Logos
  • Copy
  • Graphics
  • Templates
  • Processes
  • Methodologies
  • Internal systems
  • Marketing materials

remains the property of First Mention or its respective licensors unless otherwise stated.

You may not reproduce, distribute, modify or commercially exploit our intellectual property without prior written permission.

12. Client Intellectual Property

Clients retain ownership of intellectual property they provide to First Mention unless otherwise agreed.

By providing materials to us, you grant First Mention permission to use those materials solely to perform the agreed services.

You confirm that you have the necessary rights and permissions to provide those materials.

13. Fees and Payment

Service fees, payment schedules and deliverables will be specified in the applicable proposal, quotation, invoice or service agreement.

Unless otherwise agreed:

  • Fees must be paid within the stated payment period.
  • Work may be paused if invoices remain unpaid.
  • Additional services may incur additional fees.
  • Applicable taxes may be added where required.
  • Third-party costs may be charged separately where agreed.

14. Late Payments

If payment is not received within the agreed period, First Mention may:

  • Pause ongoing work
  • Delay campaign activities
  • Suspend access to relevant deliverables
  • Request payment before resuming services
  • Recover reasonable costs associated with outstanding payments

Any applicable late-payment charges will be governed by the relevant client agreement or applicable law.

15. Cancellation and Termination

Either party may terminate a service arrangement according to the cancellation terms specified in the applicable agreement.

Upon termination:

  • Fees for completed work remain payable.
  • Approved third-party costs may remain payable.
  • Work already delivered may not be refundable unless otherwise agreed.
  • Any outstanding invoices become payable according to the applicable agreement.

We may terminate or suspend services where there is a material breach of these Terms or the applicable client agreement.

16. Confidentiality

We understand that clients may share confidential business information with us.

We will take reasonable steps to keep confidential information confidential and use it only for legitimate business purposes related to the agreed services.

Confidential information does not include information that:

  • Is already publicly available
  • Was lawfully known before disclosure
  • Becomes public without breach of these Terms
  • Must be disclosed by law
  • Is independently developed without using confidential information

17. Reporting

Where reporting is included within your service agreement, First Mention may provide information relating to:

  • Media placements
  • Publication coverage
  • Backlinks
  • Brand mentions
  • Campaign activity
  • Referral traffic
  • Organic visibility
  • Other agreed performance metrics

Reporting metrics may be based on third-party tools and data sources.

We do not guarantee that third-party reporting platforms will always provide complete or accurate information.

18. Third-Party Services

First Mention may use third-party platforms and services to deliver certain aspects of our work.

These may include:

  • Media databases
  • Analytics platforms
  • SEO tools
  • CRM systems
  • Email platforms
  • Hosting providers
  • Scheduling tools
  • Cloud services
  • Publication websites

We are not responsible for interruptions, changes, errors or failures caused by third-party services outside our reasonable control.

19. Website Availability

We aim to keep our website available and functioning properly.

However, we do not guarantee that the website will always be:

  • Available
  • Error-free
  • Secure
  • Free from interruptions
  • Free from technical issues

We may temporarily suspend access for maintenance, security updates or other operational reasons.

20. Third-Party Links

Our website may contain links to third-party websites.

These links are provided for convenience or informational purposes.

First Mention does not control third-party websites and is not responsible for their:

  • Content
  • Security
  • Availability
  • Privacy practices
  • Terms
  • Products or services

You access third-party websites at your own discretion.

21. Testimonials and Results

Any testimonials, case studies, statistics or results displayed on our website are provided for informational purposes.

Past performance does not guarantee future results.

Results can vary significantly depending on factors including:

  • Industry
  • Competition
  • Starting position
  • Campaign strategy
  • Website quality
  • Search demand
  • Media interest
  • Client participation
  • External market conditions

Where specific results are presented, they should not be interpreted as a guarantee of equivalent results for another client.

22. No Professional Guarantee

Information provided through the First Mention website, blog, guides or other resources is intended for general informational purposes.

It should not be considered legal, financial, investment or other professional advice.

Where you require specialist advice, you should consult an appropriately qualified professional.

23. Limitation of Liability

To the maximum extent permitted by applicable law, First Mention will not be liable for indirect, incidental, special or consequential losses arising from:

  • Use of our website
  • Inability to access our website
  • Use of our services
  • Third-party publication decisions
  • Search engine algorithm changes
  • Third-party website changes
  • Loss of rankings
  • Loss of traffic
  • Loss of revenue
  • Loss of business opportunities
  • Loss of data

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited under applicable law.

24. Indemnity

To the extent permitted by applicable law, you agree to indemnify and hold First Mention harmless from claims, losses, liabilities or expenses arising from your:

  • Breach of these Terms
  • Violation of applicable law
  • Misuse of our website
  • Unauthorised use of third-party materials
  • Infringement of third-party rights
  • False or misleading information supplied to us

25. Changes to Our Services

We reserve the right to modify, update or discontinue parts of our website or services.

Where a material change affects an existing client engagement, the applicable service agreement will determine the rights and obligations of each party.

26. Changes to These Terms

We may update these Terms of Service from time to time.

When we make changes, we will update the “Last Updated” date at the beginning of this page.

Your continued use of our website after changes are published constitutes acceptance of the updated Terms, to the extent permitted by applicable law.

27. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws applicable to the legal entity operating First Mention and the applicable client agreement.

Any disputes will be handled in accordance with the jurisdiction and dispute-resolution provisions specified in the applicable agreement.

Note: Insert the actual governing law and jurisdiction here after confirming First Mention’s legal entity and place of operation.

28. Severability

If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be modified or removed to the minimum extent necessary, while the remaining provisions will continue to apply.

29. Entire Agreement

For clients, these Terms should be read together with any applicable:

  • Proposal
  • Quotation
  • Statement of Work
  • Service Agreement
  • Invoice
  • Written project specifications

Where there is a conflict between these Terms and a signed client agreement, the signed agreement will generally take precedence to the extent specified in that agreement.

30. Contact Us

If you have questions about these Terms of Service, please contact us.

First Mention

Email: info@firstmentionpr.com

Website: firstmentionpr.com