Privacy Policy
Last Updated: [Insert Date]
First Mention (“First Mention”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store and protect information when you visit our website, contact us, request a consultation, or use our Digital PR and related services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide when you interact with our website or contact us.
This may include:
- Full name
- Company name
- Job title
- Email address
- Phone number
- Website URL
- Business information
- Information about your PR or marketing requirements
- Information submitted through contact forms
- Information provided during consultations
- Any other information you choose to provide
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, depending on the technologies we use.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Screen resolution
- Pages visited
- Time spent on pages
- Website interactions
- Referral source
- Approximate geographic location
- Date and time of visits
This information is generally used to understand website usage, improve performance and maintain website security.
2. How We Collect Information
We may collect information through:
- Contact forms
- Consultation request forms
- Email communications
- Phone or other direct communications
- Website analytics
- Cookies and similar technologies
- Newsletter or marketing subscriptions
- Client onboarding processes
- Other interactions with First Mention
3. How We Use Your Information
We may use the information we collect to:
- Respond to your enquiries
- Provide requested consultations
- Understand your business requirements
- Prepare proposals and recommendations
- Deliver our Digital PR services
- Communicate with clients
- Manage client relationships
- Improve our website and services
- Analyse website traffic and performance
- Measure marketing campaigns
- Send relevant business communications
- Protect our website from misuse or fraudulent activity
- Maintain records
- Comply with applicable legal and regulatory requirements
We only use personal information for legitimate business purposes and in accordance with applicable privacy laws.
4. Digital PR and Client Information
When you engage First Mention for Digital PR, media outreach, content creation or related services, you may provide business, campaign or marketing information.
This information may be used to:
- Develop PR strategies
- Create campaign concepts
- Prepare content
- Conduct media research
- Identify journalists and publications
- Execute outreach campaigns
- Monitor campaign performance
- Prepare reports
- Communicate campaign updates
We treat confidential client information appropriately and do not use confidential business information for unrelated purposes without permission.
5. Marketing Communications
Where permitted by applicable law, we may send you information about:
- First Mention services
- Digital PR insights
- Industry updates
- Guides and resources
- Events
- Company announcements
- Relevant marketing communications
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our emails or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending important service-related or transactional communications where necessary.
6. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, scripts and similar technologies.
These technologies may be used to:
- Keep the website functioning
- Remember preferences
- Analyse website traffic
- Understand visitor behaviour
- Measure marketing performance
- Improve website functionality
- Support website security
For more information, please see our Cookie Policy →
7. Analytics
We may use analytics tools to understand how visitors interact with our website.
Analytics information may help us understand:
- Which pages are most visited
- How visitors find our website
- How visitors navigate the website
- Which content performs best
- How visitors interact with forms and calls to action
- Overall website performance
Depending on the tools implemented on the website, analytics providers may process certain technical or usage information in accordance with their own privacy policies.
8. Third-Party Service Providers
We may use trusted third-party providers to help us operate our website and business.
These may include providers for:
- Website hosting
- Analytics
- CRM
- Email marketing
- Contact forms
- Appointment scheduling
- Cloud storage
- Website security
- Marketing
- Payment processing
- Customer support
These providers may process information on our behalf where necessary to provide their services.
We do not sell your personal information to third parties.
9. Sharing Your Information
We may share personal information where reasonably necessary with:
- Service providers working on our behalf
- Professional advisers
- Technology providers
- Legal or regulatory authorities where required
- Law enforcement where legally required
- Parties involved in protecting our legal rights
We only share information where there is a legitimate reason to do so.
10. International Data Transfers
Some of our service providers may process or store information outside your country of residence.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data protection laws.
11. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Unauthorised disclosure
- Loss
- Misuse
- Alteration
- Destruction
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on:
- The purpose for which the information was collected
- Whether you are an existing client
- Legal requirements
- Accounting requirements
- Dispute resolution
- Legitimate business requirements
When information is no longer required, we may securely delete or anonymise it.
13. Your Privacy Rights
Depending on the laws applicable to you, you may have rights relating to your personal information.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of personal information
- Request restriction of processing
- Object to certain processing
- Withdraw consent where processing is based on consent
- Request information about how your data is processed
To exercise any applicable rights, contact us using the details below.
We may need to verify your identity before responding to certain requests.
14. Children’s Privacy
Our website and services are intended for businesses and professional audiences.
We do not knowingly collect personal information from children.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.
15. Third-Party Websites
Our website may contain links to websites operated by third parties.
These websites have their own privacy policies and terms.
First Mention is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any external website before providing personal information.
16. Data From Contact Forms
When you submit a contact or consultation form, we may use the information provided to:
- Respond to your enquiry
- Contact you regarding your request
- Understand your business requirements
- Prepare a consultation
- Recommend relevant services
- Follow up regarding your enquiry
We will not sell the information submitted through our forms.
17. Legal Basis for Processing
Where applicable, we process personal information based on one or more of the following grounds:
- Your consent
- Performance of a contract
- Taking steps before entering into a contract
- Our legitimate business interests
- Compliance with legal obligations
- Protection of legal rights and interests
The applicable legal basis will depend on the nature and purpose of the processing.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our services
- Changes to our website
- Changes to technology
- Changes to third-party providers
- Changes in applicable laws
- Changes to our data practices
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this page periodically.
19. Contact Us
If you have questions about this Privacy Policy or how First Mention handles personal information, please contact us.
First Mention
Email: info@firstmentionpr.com
Website: firstmentionpr.com