How a Finance Brand Earned 50 Editorial Backlinks in 3 Months
An anonymous finance brand expanded its editorial visibility through original research
and country-specific campaigns across the US, UK and Europe.
50
Editorial backlinks
3 months
Organic conversion rate improved
US · UK · Europe
Markets targeted
The challenge
The client had low website traffic and limited online visibility. Its priority was to earn authoritative editorial backlinks and build a stronger media presence across international markets
The approach
First Mention PR ran an original research-led Digital PR campaign, with country-specific outreach across the United States, the United Kingdom and Europe. The underlying research topic and findings are confidential.
Rather than relying on one national audience, the campaign pursued relevant editorial opportunities across multiple markets, with earned backlinks as the central objective.
The results
50 media placements with editorial backlinks were secured over the three-month campaign. Reported publications included Euronews, La Tribune, KSL, Banking Club, The Daily Upside, FT Adviser, News On 6, Financial Planning and Tom’s Hardware.
Website traffic was also reported to have risen from approximately 100 to 12,000 visitors in less than six months. The exact traffic metric and measurement periods should be verified before this figure is published as a formal performance claim.
What this demonstrates
Research-led Digital PR, paired with market-specific outreach, can generate editorial backlinks across a broad international media landscape. In this case, the campaign delivered 50 linked placements while the client reported substantial growth in website visitors.
